Delivering Effective Business Presentations

Design & Delivery of Business Presentations

The effective presentation of well-organized, client-driven ideas is a critically important tool used to convey information, change perceptions or persuade. The presentation of information can take many forms, such as:

• Informal discussions
• Board presentations
• Large, formal presentations
  
  

Each type of presentation requires a unique combination of organizational and physical skills to ensure that the highest degree of understanding is achieved by the intended audience. Preparing for and delivering an effective presentation requires the following skills:

DESIGNING THE PRESENTATION

• Analysis of the presentation and the message
• Structuring the message from the client's point of view
• Rehearsing to fine tune and anticipate problems
  
  

MAKING THE PRESENTATION

• Communicating and clarifying objectives
• Delivering the message precisely and professionally
• Handling technical information
• Reading signals from the audience
• Answering questions and overcoming objections
• Obtaining reactions and feedback
• Following up