Strategic Human Capital Insights

5 Steps in a Leader’s Journey through Operational Excellence Transformation

 

Every leader today faces business situations where they need to apply a variety of frameworks, tools, and systems for the sustainable improvement of key performance metrics. The situations might range across multiple disciplines, such as manufacturing, sales & marketing, research & development, etc., but the need for leadership aptitude and discipline stays the same. It begins with a company’s vision, which transforms into a strategy and ultimately breaks down into programs and projects. The industry-specific issues, scale, and technicalities will differ based on the ecosystem that a leader is operating, such as a start-up, a large corporation, or local government, but the underlying principles and the business acumen required for the successful execution of operational excellence projects stays the same, for the most part. Learn more about the typical journey of a corporate leader through an operational excellence transformation.

1. Rationalization: What needs to be re-engineered?

When an organization sets a vision for top-line growth, improving margins, improving working capital efficiency, having better utilization of resources, or focusing on brand equity, the first question a leader will face is what needs to be changed or what levers can one pull to set forth on the right path to achieve that vision. The follow-up actions can range from instances such as kicking off a manufacturing process optimization exercise to mapping global warehouses for consolidation or observing consumer behavior for innovative product development. Here’s the point. For translating vision into a strategy, a good leader needs to go through a rationalization exercise to uncover what needs to be changed within the organization’s operations, services, or products, to pave the way for accomplishing the vision. Oftentimes, to be successful, the leader needs to approach this like a market research or market intelligence exercise, except that it is happening inside the organization to capture those areas of opportunities. There are several frameworks and models to run successful rationalization exercises, but ultimately the underlying principle is capturing opportunities that can deliver maximum value. Leaders may take a “low hanging fruit” approach to establish a proof of concept for any sort of re-engineering and later scale that up to reap larger benefits for the organization.

2. The Business Case: What’s the cost-benefit?

Once a leader lays down a strategy to accomplish the vision, the first step to convert strategy into executable projects is to synthesize what the current state of the baseline looks like and what the future holds in terms of a dollar figure once the operational excellence projects are executed. It is critical for large corporations to analyze baseline and future state (post-implementation) spending/savings or revenues by region, product line, or any other appropriate dimension. This allows the program leader to sell the transformational initiative to individual category leaders and stakeholders. The business case should reflect accurate financials and be maintained and updated as the program proceeds to execution and completion. The business case should preferably be created in collaboration with finance and accounting but owned by the program leader. Ultimately the business case should be able to make a successful argument to ensure the involvement and buy-in of all stakeholders associated with the transformation. The business case should be handed down to the governance team once the program is live and implemented to track program benefits against the original business case. A business case essentially proves to be a baseline hypothesis on what can be expected from a transformational program. It is perhaps the best starting point, and it ultimately becomes the governance team’s responsibility to validate that hypothesis against the actual key performance indices measured post-implementation.

3. Resource Allocation: Who does the execution?

This is the point where a good leader will wear their HR hat and recruit the right resources just like one would for a critical open position in an organization. Here one should keep in mind the skills, attitude, and availability of the right resources to execute the right type of projects. At times, resources need not be internal resources but can be consultants, strategic partners, or vendors & suppliers. The cost implications of such external resources and even the reward considerations for internal resources, whenever applicable, must be reflected in the business case. A matrix-type project organizational and reporting structure works best for interdisciplinary projects. It is also important for a leader to gauge the pulse of the resource team put together in terms of who will support change and who will not as the program progresses.

4. Implementation & Project Management: How will it be done? Is it getting done correctly?

This is where true leadership skills are tested. It begins with designing a solution around which the program is structured and delivering that solution. A leader must demonstrate an optimum balance of project delivery skills, which means not focusing solely on the technical solution, but having a clear executive sponsorship, anticipating resistance, mitigating risks, communicating, and ultimately being responsible for achieving sustainable performance throughout the transformation process, while staying true to the business case. The project should be initiated by finalizing the scope and resources allocated and mobilizing those resources by motivating and engaging them. Some of the key elements a successful leader ensures are in place for any individual project are:

  • charter
  • project plan
  • issues and risk mitigation logs
  • budget (which ties back to the overarching business case)
  • role descriptions, human capital resource allocation, and people management plan
  • communications plan
  • change management plan
  • innovation and/or transformation adoption plan
  • governance

The final implementation is essentially an orchestration of the above tools, frameworks, and resources to achieve sustainable performance. This is the point where transformational excellence plays a critical role. A leader often experiences that a few people support change, a few oppose change, while a vast majority sit on the fence, not knowing what to do and preferring to wait and watch. The trick at this point is to bring this vast majority on your side through clear communication, coaching, and staying organized & focused.

5. Governance: Are we successful? If not, what can get us there?

Once the final implementation celebrations are over, there is often a big lull in the program's momentum, and limited energy is focused on the post-implementation aspects. This can lead to disastrous consequences if the final implemented solution cannot be sustained because of a lack of focus on the ongoing operational piece. Therefore it is inevitable to plan for the overall program governance right from the beginning; and, in most instances, right from the point where a leader is in the rationalization and scoping phase. Obviously, governance must also be accounted for in the business case as well. A good leader involves governance on all the critical stages of the program to ensure that the appropriate governance team members are well-equipped to carry out the sustaining operations post-implementation. Governance structure and mechanism should cover designing and monitoring of the key performance indices, reporting, benchmarking, and monitoring of processes at the operational level. 

Finally, it may not be possible for all organizations to have the right leaders who are experts in all phases of the above journey all the time. Therefore, it is perfectly normal to hire consultants or strategic partners who can act as leaders through transformational projects. Two common mistakes to avoid:

  • Small to mid-sized companies underestimate the nature of their transformation by thinking they are too small to execute projects in a scientific and disciplined manner.
  • Large corporations frequently suffer from the “not invented here” syndrome and avoid leveraging external help when needed.

The key is to partner with the right leaders, either in-house or through external consultants, who have the appropriate expertise as organizations embark on their journey to operational excellence transformation.

Schedule Your 30-Minute Needs Assessment

Topics: Leadership, Organizational Alignment & Effectiveness

Posted by Joanne Flynn

Joanne Flynn

Joanne T. Flynn heads up the human capital advisory group, Phoenix Strategic Performance, Inc. Previously, she was a Managing Director with Phoenix Group International and was Vice President / Director of Global Learning and Development at Goldman, Sachs for nine years. Joanne works with organizations as they face global growth and competitive challenges. She works with her clients to be both externally focused and internally responsive. With her unique background, she aligns competitive strategic efforts with related internal organizational leadership challenges. With the benefit of her career-long focus, Joanne contributes the unique insight of aligning strategy to internal organizational structure and process. She focuses on human capital relative to strategic initiatives, accelerated business growth, value creation, and business development. Joanne holds a Master of Arts degree in Business Management from the University of Oklahoma. In addition, she holds a double degree major in History and German from St. Elizabeth University, as well as certificates from a variety of leading universities and professional training and development organizations. Joanne has recently published her latest book, Accelerating Business Success, The Human Asset Management Strategy.

Subscribe to Updates

Most Popular Posts


Download the Interviewing & Hiring eBook

Interviewing and Hiring eBook

Download the eBook