---
title: "Book Launch: Brand YOU, Brand NEW, a Step-by-Step Guide to Take Your Career to the Next Level"
description: We are thrilled to announce Joanne Flynn's career development book, Brand YOU, Brand NEW, a Step-by-Step Guide to Take Your Career to the Next Level.📚
image: https://www.phoenixstrategicperformance.com/hubfs/Screen%20Shot%202019-03-25%20at%209.51.41%20AM.png
---

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# Strategic Human Capital Insights

## [Book Launch: Brand YOU, Brand NEW, a Step-by-Step Guide to Take Your Career to the Next Level](https://www.phoenixstrategicperformance.com/blog/book-launch-brand-you-brand-new-a-step-by-step-guide-to-take-your-career-to-the-next-level)

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[![Screen Shot 2019-03-25 at 9.51.41 AM](https://www.phoenixstrategicperformance.com/hs-fs/hubfs/Screen%20Shot%202019-03-25%20at%209.51.41%20AM.png?width=250&name=Screen%20Shot%202019-03-25%20at%209.51.41%20AM.png)](https://prism-global-marketing.myshopify.com/products/brand-you-brand-new)We are thrilled to announce the launch of Joanne Flynn's co-authored career development book, [*Brand YOU, Brand NEW, a Step-by-Step Guide to Take Your Career to the Next Level.*](https://prism-global-marketing.myshopify.com/products/brand-you-brand-new)📚  
 

Joanne Toth Flynn and Elyse Flynn Meyer, a mother-daughter team, co-authored, [*Brand YOU, Brand NEW*](https://prism-global-marketing.myshopify.com/products/brand-you-brand-new)  from a multigenerational perspective. Through their collaborative approach, they provide a range of universal perspectives to help you optimize your personal **Brand YOU**. This book takes you through the critical steps needed to proactively manage your brand and your personal development. The goal is to put you in the ultimate career control seat.

  
**Have you ever asked yourself the following questions?**

- Do you feel like you are in career limbo, not moving forward as quickly or in the direction you would like?
- Do you want to manage your career and take it to the next level on your own terms?
- Do you need effective tools to help you manage your career development process?
- Do you have a career strategy, and is it as robust as it should be? Do you proactively leverage your strengths and weaknesses to move your career forward?

If so, it's time to take your career into your own hands as you craft and redefine your personal [*Brand YOU, Brand NEW*](https://prism-global-marketing.myshopify.com/products/brand-you-brand-new).  **The topics that are focused on in this book cover the following:**

1. Brand YOU, Brand Who?  
2. Assessing Your Strengths & Weaknesses to Understand Your Brand Attributes  
3. Conducting Your Brand YOU Personal Career Gap Analysis  
4. Breaking Through the Impasse Zone: Change, Threats, Blockers & Barriers  
5. Interpersonal YOU: Personality Style Profiling for Exceptional Results  
6. Communicate YOU: Communication Strategies for Success  
7. Critical Think, Problem Solve & Decision Make Your Way to the Top  
8. Leadership Traits to Advance Your Career

Questions about the book? You can email Joanne Flynn directly at [jflynn@phoenixstrategicperformance.com](mailto:jflynn@phoenixstrategicperformance.com). To purchase your copy of the book, simply [click here](https://prism-global-marketing.myshopify.com/products/brand-you-brand-new), or the button below.

[![Get Your Copy of Brand YOU, Brand NEW](https://no-cache.hubspot.com/cta/default/380864/11ce5263-c76b-4d56-8de7-c74b642c05f9.png)](https://cta-redirect.hubspot.com/cta/redirect/380864/11ce5263-c76b-4d56-8de7-c74b642c05f9)

 

 Topics: [Women in Business](https://www.phoenixstrategicperformance.com/blog/topic/women-in-business), [Human Capital](https://www.phoenixstrategicperformance.com/blog/topic/human-capital), [Soft Skills](https://www.phoenixstrategicperformance.com/blog/topic/soft-skills), [Human Asset Management](https://www.phoenixstrategicperformance.com/blog/topic/human-asset-management)

Posted by [Joanne Flynn](https://www.phoenixstrategicperformance.com/blog/author/joanne-flynn)

![Joanne Flynn](https://www.phoenixstrategicperformance.com/hs-fs/hubfs/Joanne_Flynn.jpg?width=100&height=100&name=Joanne_Flynn.jpg)

Joanne T. Flynn heads up the human capital advisory group, Phoenix Strategic Performance, Inc. Previously, she was a Managing Director with Phoenix Group International and was Vice President / Director of Global Learning and Development at Goldman, Sachs for nine years. Joanne works with organizations as they face global growth and competitive challenges. She works with her clients to be both externally focused and internally responsive. With her unique background, she aligns competitive strategic efforts with related internal organizational leadership challenges. With the benefit of her career-long focus, Joanne contributes the unique insight of aligning strategy to internal organizational structure and process. She focuses on human capital relative to strategic initiatives, accelerated business growth, value creation, and business development. Joanne holds a Master of Arts degree in Business Management from the University of Oklahoma. In addition, she holds a double degree major in History and German from St. Elizabeth University, as well as certificates from a variety of leading universities and professional training and development organizations. Joanne has recently published her latest book, [Accelerating Business Success, The Human Asset Management Strategy](https://www.phoenixstrategicperformance.com/accelerating-business-success).

Find me on:

[Facebook](https://www.facebook.com/PhoenixStrategicPerformance) [LinkedIn](https://www.linkedin.com/company/phoenix-strategic-performance) [Twitter](https://twitter.com/PHXStrategy)

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