Where have all the powerful presentations gone?
I have just spent two months watching presentations that are sorely lacking impact. As an audience observer of the presentation process, I decided to dissect the presentations from a professional presentation discipline – a professional skill set that I have taught and coached for many years. Here are two key observations.
1. The Power of PowerPoint
We have equated presentations with a PowerPoint deck.
- The PowerPoint presentation is NOT the presentation – it is merely a visual tool used as part of the presentation.
- The PowerPoint presentation MUST follow presentation standards. As an audience member – that’s not negotiable.
- There ARE best practices associated with great PowerPoint presentations. They are focused on how and why the audience perceives and retains information. (The most egregious mistake is the poor bullet that has now become a multi-line sentence – or worse, a blob-like paragraph, which is impossible to read and highly improbable that it will create the intended impact.)
- Where did the format and presentation roadmap go? The format and roadmap allow the audience to proactively accompany the presenter on the presentation journey. For the audience’s sake, let’s give them a reason and a rationale to listen. A member of your audience should never think, “Where is this going, or why am I here listening to this?”
- There ARE best practices associated with great PowerPoint presentations. They are focused on how and why the audience perceives and retains information. (The most egregious mistake is the poor bullet that has now become a multi-line sentence – or worse, a blob-like paragraph, which is impossible to read and highly improbable that it will create the intended impact.)