What makes a great presentation great? Great presentations don’t ‘just happen.’ Yes, there is a theory behind the presentation process. Great presentations are carefully crafted on many levels to ensure the presenter captures and keeps the audience’s attention. After all, isn’t that why we make presentations in the first place? There are three critically integrated parts to an excellent presentation that will make it high impact, memorable, and game-changing. Before you even begin to create your presentation, you must consider all the underlying components and your intent for the presentation. To meet all three requirements, you must understand how the audience processes the presentation.